Virtual Event | Thursday 19th November | 10:00AM - 11:00AM

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How to Rethink and Reinvent the Retail Space.




Thursday 19th November | 10:00AM - 11:00AM



What are the opportunities for brands in physical retail in 2021 and onwards?  

How can brands who are either digital first or have traditionally relied on third party retailers explore this opportunity? What are the biggest challenges and considerations?

How can you experiment in retail without committing huge investments – short term pop ups, agile retail stores, outsourced models?

How do you design physical retail environments so they can be moved around depending on where the footfall is? 

What are some practical examples where brands have managed to do this successfully with minimal investment?

What are they key things to know and do to win in retail stores?


10.00 AM – 11.00AM


Why has running retail stores been a challenge for so many brands recently?

Why would any online brand consider bricks and mortar?

What is the opportunity and why should brands invest in physical retail?


What should brands be thinking about if considering physical retail?

What are the key strategic shifts to be aware of when thinking about a retail strategy?

How should brands build a commercial model for agile retail?



How do you put your agile retail strategy in place? What are the initial steps?

What can we learn from brands who've done it successfully (or unsuccessfully)?

What are the biggest tips and pieces of advice for continuous success in physical retail?

We invite you to join us for an exclusive digital event featuring leading voices in the world of retail innovation and brand growth, to discuss the practical ways we can approach physical retail in 2021.


As a bright spotlight is shone upon the failed model of department-store retailing, with high street giants like John Lewis, Debenhams and House of Fraser facing declining footfall and shrinking relevance…. how do brands who are strategically reliant on these concessions start to plan for a new retail future?

And similarly, whilst 80% of all retail sales still happen in-store, is it really possible for online-only brands to make the move to bricks and mortar in what is potentially the most challenging year ever?

In this event, we're excited to explore these questions further, as well as the major opportunities still available on the high street in 2021.

Using real-world examples and case studies, we'll share practical ways that brands can rethink and reinvent the retail space; from short term pop ups and in-store experiences, to semi-permanent 'destination stores' that can be rolled out and switched to different locations - meaning bigger gains without the complexity, commitment and commercial risk.

Matthew Cushen

Owner, Uprising Limited and Co-Founder, Worth Capital

Career retailer, with leadership roles in Woolworths and John Lewis in the UK and setting up Reliance Retail in India.

Currently clashing together being an innovation consultant, helping leaders of some of the largest business in the world including IKEA and Tesco to create the conditions for innovation to thrive, and having a small venture capital business, running the Start-Up Series – UK’s largest seed funding competition.

Marcus Fox

Group Managing Director, iD Agency - Agile Retail

Before joining iD, Marcus spent 15 years working for Sainsbury’s, one of the UK’s largest retailers. There he ultimately led on the strategic development and operational execution of large scale transformation projects across both retail and ecommerce channels. For the past 3 years, he has developed iD’s retail and strategic focus on brand activations, applying a commercialisation objective to experiential and engagement activities. This has included developing specific expertise within iD to deliver fully outsourced creative execution and retail operations, for both pop up and longer term retail activities


Suzanne Harlow

Former CEO, Jack Wills and former Commercial Director, Debenhams

Suzanne is a highly experienced international, multi brand and category CEO/Executive Director with private equity and PLC board experience. She has an extensive career in multi-channel retail with a strong track record in building businesses, strategic development and brand expansion. Suzanne led multiple strategic initiatives at Debenhams including the development and introduction of new Designers. There she helped to grow sales to c£500m and led a significant growth in beauty, gifting and accessories. In 2018 she was brought in to lead the turnaround at Jack Wills, which was then subsequently bought by Sports Direct in 2019

Rebecca Saunders

Founder & CEO, Seekology and former Head of Beauty Buying, John Lewis 

Rebecca has spent many years in the retail sector; as a former buyer for Premium Beauty at John Lewis and Head of Stationery, Weddings & Christmas, Food & Drink, and Baby & Child at Notonthehighstreet. She is a self-confessed lifelong shopping obsessive - seeking out unique brands and products wherever she goes - and firmly believes there's a way to rejuvenate the high street by focusing on inspiration, education and discovery. In 2019, Rebecca founded Seekology; a new retail concept for remarkable independent brands in Beauty and Wellbeing.

Sandy Hernandez

Retail Innovation Strategist

Sandy is a Retail Innovation Strategist who is on a mission to inspire a better retail future filled with places, spaces and experiences that people love. Over the last 17 years, she has helped clients such as Argos, Adidas, Coca-Cola, Unilever, Diageo, H&M and many more in the areas of innovation, customer experience, and store of the future design; as well as launched a 20+ brand ‘store of the future' pop-up in London and Singapore. You will soon be able to find her on The Retail Muse Project, a new YouTube channel launching later this month, offering advice and ideas to ignite your retail business.